Theory of globalization and international marketing
One of the most coherent systems to connect international business theory to globalisation principles. Possibly Smith's greatest contribution was to see the economy as a system, and to provide "a persuasive coherent account of coordination in a commercialized society" (Dow, 2009 smith )? A system, as Smith pointed out, is the science of connected principles. His research also regards human exchange and paters that build because of moral behaviour. He combines (psychology, sociology and economics). Also, he recognises cultural and physical distance, as well as acknowledging human background and its experience that influence decision making. As any specific exchange must be based on a self-conscious recognition of a differentiation of interest, an appeal to the potential trading partner's self-interest can be made only with the capacity to realise what this interest is likely to be Find what people want and “sell it” to them. (Not need. needs are on the highest l
